Sponsored Athlete Tracker Scores ROI Win

Red Bull Athlete Tracker

Red Bull came to MJD with a need to create a digital system that would help them track athlete performance. We started with user experience documentation: identifying appropriate stakeholders and personas, wireframing the software system, and then creating a clickable prototype to ensure nothing was missed. The system would bring in a variety of data sources. Some would be entered through a spreadsheet upload, some (such as performance in a contest) grabbed from the internet, and others would be manually entered into a custom content management system.

Going Beyond Expectations

Upon approval of the prototype, we went to work creating multiple design concepts to bring our software to life. These sessions proved fruitful. The end result went beyond expectations. What was to be a pretty sparse data driven software system ended up being every bit as beautiful and rich of an experience as anything you would expect from Red Bull.

Great Results

The project went live into the internal tool system available to Red Bull brand managers with enthusiastic response. The tool is now helping Red Bull staff analyze data in ways never before possible.