Pioneering a New Digital Brand for Qualcomm Ventures

Overview

MJD’s UX process included internal department stakeholder interviews, website user flow and wireframe documentation, and prototype user testing. Qualcomm Ventures is seeing most of their traffic from mobile sources, thus the user experience needed to work equally well on smartphone, tablet, and desktop.

User Experience

MJD’s UX process included internal department stakeholder interviews, website user flow and wireframe documentation, and prototype user testing. Qualcomm Ventures is seeing most of their traffic from mobile sources, thus the user experience needed to work equally well on smartphone, tablet, and desktop.

Design & Development

Reflecting Qualcomm Ventures and its parent company’s place as a technology leader, the new QCV site was built using the most modern development techniques, full of innovative design, subtle movement to engage visitors, a fully responsive site design for mobile viewing, as well as switching to a new Drupal CMS to run the site. The digital branding elements began to shift assets in more traditional print outlets such as event brochures and badges, and other corporate communication pieces. We also opened the site content to services that will allow it to be consumed in native iOS and Android mobile apps, effectively future proofing the project.

Qualcomm Ventures is a global organization, and thus required numerous language options and a completely multi-language CMS and site for these diverse audiences.

Results

  • The results speak for themselves with a very clean, modern digital brand that the Qualcomm Ventures team will use for years to come
  • Allows Qualcomm employees to easily update content on the site via Drupal CMS platform
  • The new site helps qualify potential investments, and provides detailed investment company information  
  • Allows press and media better access to team, portfolio and overall company information
  • 2016 Addy Award Winner for website design