Powerful data visualization experience on the impact of tax reform

Background

Sweeping new tax reform legislation coupled with the elimination of the 1040 EZ/A tax forms, will force changes to virtually every single American tax payer. Research has shown that tax reform is not top of mind, and unclear to most individuals how it may impact them personally, which can cause fear, uncertainty, and doubt when tax time comes around.

Challenge

Develop an integrated tax reform strategy that demonstrates tax category leadership and builds confidence that TurboTax is the leading expert in tax prep and has them covered, no matter what their situation.

Outcome

We created a powerful data visualization online experience that clearly communicates the impact of tax reform across various scenarios, so that TurboTax customers can understand how tax reform personally impacts their life.

Results

A useful newsworthy web experience for media to share and inform taxpayers leading up to tax season.
USA Today – Do the tax law changes help or hurt you? A new calculator can help you find out

Animation Principles

Microinteractions keep our users delighted and remove friction while using our product. It was important that we kept them simple but delightful. In the map view, our signature animating principle is bounce, both with the map and the Tax Fact bubbles.

"Staying true to the TurboTax brand, it was important to pepper the entire experience with ownable, delightful microinteractions.”


MJD Design Team