Creating The Grammy's Second Screen Experience


MJD has partnered with the Grammys for the past two years to update and improve their mobile and tablet applications, successfully enhancing and expanding music fans’ experience of the Annual Grammy Awards, as well as delivering a wide variety of original content and music purchase capabilities.

The free application embraces and encourages society’s evolution towards a multiple-screen entertainment experience, as well as backstage coverage and an archived video library of selected Grammy Awards moments.

Enhanced Year-Round Content

In addition to the video library and exclusive streams, which will feature separate camera angles and perspectives from the 57th Annual Grammy Awards, the application offers:

  • A year-round, continuously updated daily content feed of music and entertainment-related news articles, photos, and videos
  • Grammys Live: View four live backstage video fees to get VIP, behind-the-scenes access to the biggest music show of the year!
  • The ability to view and search Grammy nominations and winners from current and past years

A Beautifully Modernized Design

It was important for the design of the app to push forward with modern interface elements and animation while maintaining the iconic branding of the Grammys. Key design points included:

  • A modern user experience with sleek new interface elements that make it easy to browse through the stream of content, creating a better user experience for discovering
    something new
  • A new, more visually rich design with photos, slideshows and video content that slides centrally into focus as you scroll
  • Multiple aspect ratios for phones and tablets in portrait or landscape modes. Tablets morph content depending on which way the device is held


  • January, 2015 “Best New Apps” in Apple’s App Store
  • 2014 iTunes Takeover
  • Gold W3 Award: Mobile Apps – Entertainment
  • Gold Davey Award: Mobile App – Entertainment
  • Silver W3 Award: Mobile Apps – Music & Audio
  • Silver ADDY Award: Digital Advertising, Mobile Apps