Agile Software Development Partnership with GoPro

The Brief: Doing the Impossible

MJD has strategically partnered with GoPro to help bring new software product features to market faster by adding a highly skilled outside engineering and product innovation perspective to the team.

We were there when they needed us. MJD has been specifically assigned to solve challenging development initiatives that need to get done with velocity, and with fewer internal hurdles. In other words, we were the on-call SWAT team for “impossible” engineering tasks.

A True Partnership Model

This is an ongoing Agile software development partnership, with embedded mobile engineers working in-tandem with the GoPro software team to help launch new features.

A Broken User Experience

One of the projects we worked on was getting video from a GoPro camera onto a phone for editing and sharing on social networks. The user experience wasn’t good when we dove in. We did our own research, figured out the sticking points, and went to work to solve them.

UX-Fixed

After our user testing was complete we built GoPro prototypes of an improved user interface. That led to our engineering team jumping in with the GoPro team to help build “Capture”, GoPro’s beautifully designed new mobile application to make the process of video editing easy and fun.

Results

  • Increased product features with significantly enhanced speed to market
  • Agile, embedded team allowed us to form a true partnership model and the best outcomes 
  • Advanced knowledge of the GoPro mobile SDK for ongoing partnership projects