What a Long, Great Trip It's Been

MJD & Falken Take the Checkered Flag

Falken Tire came to MJD Interactive in 2011 looking to expand their brand recognition to a new demographic. After significant market research, the MJD Interactive branding team found that Falken had serious clout with one of the hardest demographics to attract – 18 – 30-year-old males. Falken is huge in the racing and drifting world. As a company, they also needed to attract the 30 – 55 year old demographic, but without losing what they currently have. MJD designed a site that caters to the younger crowd with social feeds, a Motorsports area, and of course, the Falken Models. We also added easy to use Tire Finder calculators and significantly more information on their products than before to attract customers that are a bit older and looking for more specifications. The site has been a huge success.

We've Been in the Race for a While

Over the last seven years, we have built three versions of the Falken Tire site, each time increasing traffic and KPI performance. In 2017 we helped Falken with a large new initiative to build a training site for their dealers.

Reinventing the Dealer Training Experience

MJD was asked to design a new dealer training platform system for Falken. It was key to build an intuitive and flexible system for all users, from Falken admins, to dealership managers, to sales associates.

Data Visualization Made to Inspire

MJD used massive amounts of data to design a modular and modern dealer portal that included sales data, training videos and quizzes, charts and snapshots of individual and team training progress. We also created a reward shop for redemption of earned points. All of this inspired dealers to achieve greater sales and engagement throughout their organization.

Training Made Fun

Data is pulled in from store sales and personalized for each user within the dashboard. As they interact with the training system, they accrue points that can be redeemed for rewards. These rewards are earned at both the individual and dealership level.

The Results

Exceeding KPIs for:

  • Time on site
  • Tire finder usage
  • Pageviews
  • Visitor retention
  • Product inquiries

Multiple Awards Each Year

  • 2013, 2014, 2015 ADDYs
  • 2015 W3 Awards