Connect Your Car!
The Viper brand has long been known for innovative, industry leading automotive products like car alarms and remote start systems. In fact, the first three versions of their connected car app set the pace that the automobile industry couldn’t match with extra features and forward thinking design. But the world moves fast, competition rages on, and the automakers and competitors quickly copied the best features that Viper had created, and built on them over time.
Seeing the shift in the competitive landscape, Viper tapped MJD to revamp their connected car mobile products, dubbed Viper SmartStart 4.0. We were tasked with taking a product that was both technically and aesthetically dated further than any connected car applications had yet achieved. We started from square one with the project, carefully building a better user experience (UX), adding a modern user interface full of elements of delight, and then we completely rewrote the app for iOS on iPhones and Apple Watch, and Android phones and Android Wear devices. Combined with new hardware from Viper that allows faster response, less power consumption, and superior nationwide coverage, you end up with a connected car experience that once again far exceeds the rest of the industry.