Electrolux Digital Kitchen Prototype

Retail Showroom Digital Experience

The Brief

MJD partnered with retail architecture firm WD Partners and Electrolux to prototype a new digital customer experience for shopping kitchen appliances. Electrolux has a massive line of refrigerator types and features to choose from, and we built a tool to show how any refrigerator would fit in with your kitchen design. We worked as a team to come up with a digital mood board concept to help inspire and create your kitchen and a life size, touch screen endless aisle display of refrigerated options to choose from.

Customer Experience

When designing out a whole new type of showroom digital shopping experience it is critical to understand the customer journey. We worked through understanding:

  • Customer buying considerations
  • Time available in-store
  • In-store space needs
  • Size of digital screens with average height
  • Touch screen aspects and creating an easy user experience

“Touchable” wireframe prototypes were created to flush out all the moving parts and test specific user experiences against our ideas.

Endless Aisle Refrigerator

With so many refrigerator options, and so little space in the showroom, we came up with an endless aisle digital experience concept. Visitors would be able to:

  •  Swipe through live sized refrigerators and large format digital touch screen
  • Filter through hundreds of Fridge brands, types and features
  • Touch enable to highlight specific fridge features
  • Watch product highlight videos
  • Save/email product info

Overall user interface design was modern, sleek and on brand for Electrolux.

Electrolux Digital Kitchen Prototype

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Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

Digital innovation is disrupting entire industries, transforming consumer behavior and influencing the way people interact with brands and products. In our 24/7 world, companies are leveraging digital technologies to create tremendous value, efficiencies and new revenue models while their customers expect ever more personalized and engaging experiences.