Casino on the Go

Sycuan Casino Mobile App

Overview

MJD partnered with Sycuan Casino to design and develop the next generation mobile application for casino rewards and loyalty. The Sycuan Casino Mobile App for iOS and Android phones syncs a’ players club card so they can have real time access to rewards points, special cash offers, casino events and push notification updates. Other notable features are the ability see what games you play most, where certain games are located inside the casino and game play information.

User Experience

We started the process by working through the different types of users that would be interested in the new application, with a focus how their digital experience would enhance the overall casino experience. We started with persona creation to highlight use cases and moved into detailed, mobile wireframes that not only outlined the initial UX, but the baseline of functionality in the application moving forward.

Design

We took a modern, flat design approach with engaging visuals to the mobile application with a focus on user centric user interface elements. There was a huge focus on data visualization and making the dynamic data look and work as elegantly as possible. Great care was taken to add the most modern mobile design possible. We combined established design patterns and gesture controls for both iOS and Android with custom design in areas like navigation and application controls. This gives the user an immediate feeling of comfort with the app, while allowing elements of surprise and delight.

Development

The Sycuan Casino Mobile App is built for both native iOS and Android mobile users. From a technical standpoint the application is very impressive. MJD worked hand in hand with a back end casino management platform to help write custom API’s out of the casino management platform and dynamically populate content with players reward information.

Results

  • Creation of a major new revenue stream for Sycuan
  • 4.5 Star rating on both the Apple App Store and Google Play
  • Extremely high recurrent use by users checking loyalty points, reserving restaurants and events and more

“Cool app! Best casino app I’ve seen. Love rapid reserve no more waiting at buffet!”

MisterZilla on Apple's App Store

This is a great app. Very interactive and engaging. You can earn in app points, achievement badges and check all the events and promotions. It’s fantastic!

Ryan Edmundson

Casino on the Go

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Meaningful Connections

At MJD we are striving to give meaning to the digital connections between people. We aim to elicit emotion when someone uses a digital product, experience or platform that we’ve designed and built. It could be something simple like a beautifully designed user interface that makes working with a smartphone exceptionally easy. It could be something hard like creating a Store of the Future where little girls can fall in love with a doll and be inspired to create their own strong path in this big world.

Digital Innovation Agency

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