MJD was tasked with creating a digital experience that showcased celebrity chefs and their inspirational movies to push more new movie downloads on the M-Go platform. We worked with the M-Go marketing team to create a responsive design and mobile ready digital experience that invited users to explore M-Go’s “Dinner & A Download” web series across any device.
UX and Design
Each chef’s dishes are a story from inspiration to the final product. We wanted to showcase each of these stories with all of the components that made it come to life – imaginative recipes, amazing movies, and engaging social media sharing. Celebrity Chefs Richard Blais, Paulette Goto, George Duran, and Ben Sargent came up with dishes inspired by their favorite films available on M-Go, and we wanted to create a digital experience to showcase their talent.
Interactive parallax scrolling functionality is used to further bring the experience to life and engage users while immersing them deeper into the site’s content. Social sharing through Facebook, Twitter, and Pinterest also lets users share the chefs’ innovative recipes among their networks; generating buzz and helping to spread the series’ reach and audience.
Awards and Recognition
We were recognized with a Special Mention on the Awwwards site of the day in October. The microsite is currently a finalist for a handful of 2013 awards. Our fingers are crossed, and we’re humbly thankful for the recognition.