27Apr
MJD Launches Two Sites for BioCell Technologies
We’re thrilled to announce the launches of two sites for BioCell Technologies: Their new corporate site, and a consumer site for their flagship product, BioCell Collagen.
BioCell Technologies manufactures novel dietary ingredients which are supported by science to improve quality of life. Popular ingredient brands include BioCell Collagen for skin/joint health and i-Sabi for immune system support.
Both sites were updated using MJD’s proprietary User Focused Design process. Research was done to identify audiences and the user experience was designed to help those users understand the benefits of their products, and make it easier for them to buy.
“BioCell Collagen is an amazing product. I’ve personally had knee issues for years, with two surgeries for meniscus tears. After only two months of taking their supplement, I felt a difference. The pain was gone,” said Jeremy Duimstra, Co-Founder of MJD. “I’m able to run long distances again, and even started going to yoga classes with my fiancée. Getting into those poses never would have been possible without BioCell’s amazing product!”
BioCell Collagen touts its product as Nature’s Premier Collagen and Hyaluronic Acid™, and that is indeed the case. Most supplements for skin or joint pain include only one of the following: collagen, hyaluronic acid, or Chondroitin Sulfate. All of them are necessary to reduce aging of skin and properly functioning joints. BioCell is the only manufacturer to include all three, and they do one better – their molecules have been reduced in size to the point where they are easily digested and made available to the body. Other products skip this step and the molecules simply pass out of the body.
The site was built with Drupal as the content management system. MJD has started an ongoing online marketing plan for BioCell, including search engine optimization, paid search, email marketing and social marketing.
You can view the sites here:
