MJD Interactive Agency and Bad Boy, a leading action sports and mixed martial arts lifestyle brand, recently launched a new website and online store at http://www.badboy.com.
The new site puts a great deal of emphasis on social interaction with Bad Boy’s audience. Integration with Facebook, Twitter, and Google services were a priority from the beginning to help customers interact with the brand and their favorite athletes. The robust experience includes a dedicated Community section to bring longtime supporters and new fans of the brand into the conversation. The site will also feature content rich photo and video galleries, constantly updated news, and a completely renovated state of the art shopping experience.
“The MMA consumer is particularly tech savvy,” said Robin Offner, CEO of Bad Boy. “We completely reconstructed our website and online store to meet the needs and expectations of our fans. Our goal was to create a one-stop-shop online experience where consumers can get the latest information about MMA and Bad Boy. Working with MJD Interactive Agency was a great experience. They are truly experts in the field of ecommerce and online marketing, and a fun group to work with. We had tight launch deadlines, and they nailed it.”
The site was built with Drupal and Drupal Commerce as the Content Management System and e-Commerce framework. “Drupal and Drupal Commerce allowed us to do some really cutting-edge things on the site. Bad Boy sponsors some of the elite MMA fighters in the world, such as Mauricio “Shogun” Rua and Ross Pearson. We were able to combine social elements like an athlete’s Facebook and Twitter feed, along with novel things like an athlete locker which shows fans what gear each athlete uses, along with an easy path to purchase those items,” said Jeremy Duimstra, CEO of MJD Interactive Agency. “We are launching an online marketing campaign with the site launch that focuses on search engine optimization, paid search, and heavily on social marketing. We’re excited to see the results. I recommend taking a look at the site. It will knock you out.”
About Bad Boy:
Bad Boy is a pioneer in the alternative sports apparel industry. Founded in 1982 in San Diego, CA, Bad Boy quickly built a name for itself by sponsoring athletes and events in surf, skateboarding, and motocross. By the early 90′s, Bad Boy had expanded into the sport of martial arts via sponsorship of world champion Brazilian Jiu Jitsu black belt Rickson Gracie, MMA champions such as Vitor Belfort and Frank Shamrock, and many others. Bad Boy continues its tradition of supporting leading action and combat sport athletes around the world. Today, Bad Boy distributes innovative, premium products on 6 different continents. Bad Boy’s decades of experience creating authentic, competition quality gear has made Bad Boy the best technical brand on the market. For more information on Bad Boy, visit http://www.badboy.com.
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